Designing with focus means zooming in and zooming out to reveal the world in full. INTO THE WOODS celebrates provocative ideas, integrative thinking, and boundary-defying design.

OCTOBER 5-7. 2018 this legendary conference is back, with 3-days of keynote presentations, hands-on workshops, fresh mountain air, and backwoods creative bonding.

INTO THE WOODS is an opportunity to immerse yourself in an environment dedicated to helping aspiring leaders expand their range of vision and enable others’ success. Top thinkers and practitioners from diverse fields will share ideas on many hot topics, including current design trends, to the impact of design in society, and imagining design in the future.


MICHAEL BIERUT / pentagram
#graphicdesign  #brand  #designlegend #educator

ALLELES DESIGN STUDIO / fashion-forward prosthetics for amputees
#industrialdesign  #3D  #humansfirst

MIKE PERRY / artist, animator, creative director, poet
#painting  #murals  #imagination

JENNY FRIEDLER / planned parenthood
#digitalproductdesign  #mission-driven  #spoton

HANNAH STOUFFER / art director and visual artists
#illustration  #curatorialproduction  #foundinmuseums


WORKSHOPS: Letterpress • Mural Art • Design for Inclusion • Business Strategy • Sculpture • Graffiti Art • Drawing • Painting


INTO THE WOODS, OCTOBER 5-7, 2018, gives you the chance to connect with colleagues and designers moving the needle. Plus, it’s chock-full of fun extras like hands-on workshops, parties, communal dining, mountain campus setting, cabin clusters, and plenty of open discussion and break-out time.

You’ll return to work more energized after three days of inspiring presentations and the crisp mountain air will leave your soul refreshed!

Fee = $875

What’s Included
Registration + Room + Meals!

Your registration includes room & board, admission to 5 keynote presentations, 3 hands-on workshops, and all evening events—including the Opening Night Reception and Saturday night’s party.  We take care of everything for you—Sleeping Lady lodging + meals are included! Your ancillary purchases at the bar/gift shop are on your own tab, of course.

How it works
Due to the intimate mountain campus of the Sleeping Lady, we are limited to 120 total attendees (including all speakers, conference staff, and volunteers). Registration fees are not refundable, however, they are transferable. If you decide not to attend after registering, you may find another attendee to take your place.

Please note: Your Cabin at Sleeping Lady will be shared lodging with other attendees, and not necessarily with people you know, but we work hard to pair based on your profile. Once you register you will be contacted to inquire about your rooming preferences. If you know other attendees you would like to room with you will be able to list their names. Every effort will be made to meet your requests. Please contact us prior to registering if you have any concerns.


Group Rates, grab friends and get a discount!
Groups of 3 cost per attendee = $825 ($50 off each)
Groups of 5-9 cost per attendee = $775 ($100 off each)
Groups of 10+ cost per attendee = $725 ($150 off each)

We encourage In-house team, Agencies, and Design Firms to take advantage of our group discount. Contact Krista Serianni at to find out more. We will book groups in cabin clusters and work to ensure you have a unique bonding opportunity at INTO THE WOODS.


Student  Rates = $725 per attendee
We encourage students to take advantage of our limited quantity student discount tickets. Contact Krista Serianni at to find out more.